Pracbill
Founder · still running
Telco-management software for SMB carriers — billing, voice quality, business operations. Powers over a billion minutes of voice traffic every month, including for publicly-listed clients.
About
Twenty-five years of voice. The hard-won kind.
Practical Consulting is one engineer with a long career across software products, telephony platforms, and now AI voice agents. Below: the businesses behind the consulting.
Track record
Three ventures. One operator. Real scale.
CTO
Voice tech company · current
Originally founded and ran one of the early Asterisk-support businesses in the market. The business was acquired; I continued on as CTO of the acquiring voice technology company.
Practical Consulting
Consulting practice · this site
Where I take what I've learned operating those businesses and apply it directly to client problems. No agency layer, no junior team — just engineering judgement.
The bridge
Most voice consultants speak one language. I speak both.
The market is bifurcated. Traditional voice consultants understand SIP, PBX, contact-centre design, carrier-grade infrastructure — but treat AI as someone else's problem. AI consultants understand LLMs, prompts, agent frameworks — but couldn't read a SIP trace if it saved the project.
Both are needed. Right now, almost no one is fluent in both.
That's the gap I sit in. Voice agents that work in production aren't built by gluing an LLM to a Twilio number — they're built by people who know what jitter does to ASR, why your IVR fallback matters, and how to escalate to a human without losing the call.
How I work
No theatre. No middle layer.
- Engineer, not broker. I do the work. I don't subcontract it to someone you've never met. If the engagement needs hands I don't have, I'll tell you that — and tell you who to call instead.
- Plain language, plain pricing. No proprietary "frameworks", no opaque retainers, no consulting bingo. Diagnosis, options, recommendation, build — written down clearly.
- Real-world bias. Running Pracbill at a billion-plus minutes a month teaches you which architectural ideas survive contact with reality and which collapse the first weekend a customer's traffic doubles. That bias shows up in every recommendation.